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The Marketer’s Guide To Banner Finishing

4rChoosing the right materials and printing technology are two of the three keys to achieving soft signage success. Proper finishing techniques are also vital to ensure the success of your banner graphics. “Finishing” refers to various ways in which the edges of the banner are trimmed, folded, sewn, welded or otherwise treated to arrive at the final graphic. The finishing and installation methods chosen affect how the banner will be seen by your target audience.

There are a variety of ways that banners can be displayed – hanging by rope or zip ties through grommets around the perimeter, using a dowel or pole through a pocket at the top of the banner, attaching hook & loop fasteners (Velcro®) to the back, or using a silicone bead edge inserted into an aluminum channel frame. Let’s look at each of these options and the required finishing.

Rope or Zip Ties and Grommets

The most popular way to hang a banner is using rope or zip ties through grommets around the perimeter. If the banner will be outdoors or have any tension applied to the grommets, you’ll want to reinforce

A Business With No Sign Is No Sign of Business

fsgAs a business owner, it is your responsibility to make sure your company has a good reputation. This can only be achieved if people are aware of your company and your product. What’s the easiest way to do that? Simple, it’s SIGNS.

Every day the average person is exposed to over 5,000 advertisements, including signs. That’s a lot of signage to compete with, but imagine if you didn’t advertise your business. Customers would have no idea it existed! With the right placement and information you can easily make your sign stand out from the rest and get your company out there. In fact some studies suggest that 50% of new customers claimed they learned about a business thanks to outdoor signage and the next largest portion of new customers came from word of mouth! Just goes to show if you have a great sign and great product, you’re bound to have a successful business!

Studies suggest that adding or changing a sign on average directly increases sales 7-15% depending on the industry you are in. If you think about it, most customers live within a 5-10

3 Must Have Tips To Advertise Successfully

fThis may sound crazy, but there was a time in America, and all over the world, where no one brushed their teeth. I am not talking about the Dark Ages or far away time, but around 100 years ago. When World War I was happening, America’s dental hygiene was very, very poor.

Fresh breath and a bright smile did not indicate status or refinement. Dentists only existed to pull teeth or when something painful needed to be taken care of.

Thankfully, times have changed and most people brush their teeth at least once a day. Half of those people, also floss daily. All these good things were started with a man Claude Hopkins. The story of ‘Pepsodent’ is the big story of his success. He was responsible for the habit of tooth brushing, and made a lot of money doing so.

It took a decade after this campaign initially ran for half of America to be brushing daily. This created an entirely new national habit.

Within a few years, this campaign was exported to more countries and languages using the same basic appeal. These ads earned him over

Tips for Making the Most of Vehicle Wraps

regVehicle wraps have long been considered one of the soundest marketing investments that a business of any size can make. For the cost of just one installation, any organization can showcase their brand to thousands of people each day simply by driving around their service area. Because of this, a wrap can bring in a steady stream of new customers for a business over the course of many years. Here are ways in which this type of specialty advertisement can be optimized to create the absolute best possible results.

Keeping an Open Layout

As is the case with just about any promotional material, cluttered and distracting ads do not perform as well. Because these advertisements are often viewed at high speeds on the road, viewers must be able to read the ad, note the brand, and be presented with a way to learn more about them in only a second or two. It is for this reason that any design used for this type of marketing style should be clean, open, and above all, easy to read.

Tailor to the Vehicle

The appearance of the car that the

What Mass Media Is Best For Your Advertisement?

srbBusiness owners are all trying to do one thing, get customers. In a world full of advertisement it’s difficult to know which media outlet to use in order to advertise to potential clients. To help make this easier I’d like to cover what exactly mass media is and the different outlets you can choose from.

What IS mass media? By definition, it includes any means of communication which reaches large amounts of people. That’s a fairly broad term which can make it all the more difficult to choose a method on which to advertise. This term was coined back in the day when radio and television were these crazy new inventions, but now that the World Wide Web exists, the options are seemingly endless.

Let’s start with the basics.

Publishing Media is the “original” form of mass media, in other words PRINT. This includes newspapers, magazines and books. Most are probably thinking “books?”. Although they may not be a popular form of advertising, they do help to get messages out to the masses so in this case they are considered a form of mass media. Printed newspapers

What All Business Owners Should Know About Media Buying

sqeMedia buying, from conceiving the strategy to coordinating with vendors, is an important part of a business’ marketing plan. Having a solid marketing plan is the most crucial point of advertising for a brand. The first steps include the following:

– Conceive the campaign. The marketing team must come up with a variety of ideas in order to effectively communicate the message for the brand with a campaign.
– Strategic planning. Next, the marketing team will need to focus on how they will execute a plan through developing a strategy. It refers mostly to the distribution of the message through available channels, such as television, print, radio, social networks, and so on.
– Coordinating with vendors. After the strategy has been finalized, the next item on the agenda is to contact different vendors that relate to the brand to see what they can offer to the campaign.

Next Step: Vendor Meetings

Have meetings with each vendor to see what advertising slots they have available. Pricing should also be negotiated at the meeting. After the financial and logistical negotiations are complete, focus then turns to the artwork. There

Advertising Your Business With Vinyl Lettering Is Easy, Affordable and Will Last for Years

erCreate your own sign with the foremost choice in signage; our sturdy, weather-resistant custom vinyl banners are an excellent choice for outside or indoor use. Style your own banner by adding graphics to push your event, celebrate a birthday or day of remembrance, or announce the launch of your new business. Custom vinyl cut banners are sturdy and can be ordered in a variety of weights for indoor or outdoor use. These materials are the same material that the majority billboards are created out of. Most banners have a strength of 153 lbs x 149 lbs, a tear resistance of 66 lbs x 63 lbs, a temperature resistance of -22F to 180F, and have passed the Calif. State firefighter, NFPA 701 Flame check. Be sure that when purchasing that you select the correct type of material for your needs. Some materials are manufactured for strictly indoor use and are not recommended for those that may want to display these outside.

Installation is very simple and can be done by almost anyone.

One of the easiest types of advertising to install, most banners use some type of

Primal Reasons SMEs Should Embrace Creative Advertising

srgAdvertising options for your business are always changing. If you do not want to be left out, you need to think outside of the box. As an entrepreneur who wants to grow your business to its full potential, you need to come up with marketing strategies that resonate with your target audience. One of the best ways of doing this is by embracing creative advertising strategies.

Most companies believe that the best way to market their products and services is through magazines and television. These marketing channels do deliver results, but competition is very stiff due to the high number of businesses using the same channels to reach out to customers. Creative advertising is a new, interesting, out of the ordinary method of disseminating information about products and services to prospective customers.

Here are some of the reasons why SMEs should embracing creative advertising.

Yields High Results

Since you will be using materials and techniques that grasp the attention of the audience, you are guaranteed to achieve higher results than you would by using conventional methods. For instance, subway advertising has a wider reach due to the fact

Vehicle Advertising, Is It For You?

sarFact: there are 253 million cars and trucks on the roads in the U.S. If say at any point about a quarter of those cars are on the road, that means 63,250,000 are on the road, divide by 50 states that’s 126,500 cars on the road at any given time in each state. Obviously these numbers differ and places like New York surely have more cars that the middle of Wyoming, but the point is no matter where you are, there are going to be others around you in their vehicles.

There are millions of small businesses and large ones at that popping up in the U.S. every year. With all this competition, don’t you think it’s time to consider a new method of advertising to get your company noticed? This is where all those random car facts come in, it’s time to consider vehicle advertising!

Think about the exposure billboards get every day. If you get the right location you can reach thousands of people in a matter of hours! Now imagine if that billboard was moving, driving around through town reaching all the more

What’s the Difference Between Decals and Stickers?

fqEven as someone who works with stickers and decals on a daily basis, I will admit I use the terms interchangeably. For someone who is in the market to purchase these products though, it can be confusing and will want to know the difference between the two as well as the different types that are available. So here’s what you need to know:

When most people hear sticker they think of things like the gold star you’d get on your homework in grade school. By definition, a sticker is “an adhesive label or notice, generally printed or illustrated” which brings in the further question of what exactly is a label?, but we’ll get back to that later. A sticker is often a piece of paper or plastic that has an adhesive on the back attached to a backing which can then be peeled off and placed on any smooth surface. Essentially “sticker” can be used as a catch all term for an object (typically paper or plastic) with an adhesive backing. It is also important to note that stickers are one solid piece. For example

5 Reasons to Advertise With Your Vehicle

fsOwning a business is not an easy task. It consists of hundreds of responsibilities and proper planning of strategies so that your business can survive the fierce competition and make a brand identity of its own. For this reason, people go to advertisement consultants whom they have never met and have to invest in it for minimum one year. But advertisement through vehicle graphics is a very popular marketing strategy that is also very cost effective. Today’s world is a mobile world and that is why advertising through this method is a brilliant idea. Below are enlisted some of the reasons why this approach is very attractive.

Reach a larger audience – This type of advertising is capable of making at least 40,000 to 60,000 impressions per day.

Generating a favourable opinion – A very positive type of opinion is formed through this kind of advertising. More than 75% of the people say that they think that a company is quite reputable and successful when they go this from this type of publicity.

Increase awareness- This helps in increasing awareness among people and contributes

Types of Vehicle Advertising

sfNowadays there are a variety of different, creative ways to advertise your business rather than the traditional flyers, newspaper ads, or billboards. One advertising trend that has really taken off in recent years is vehicle advertising. This involves putting your business information in some form on your car so that potential customers can see it on the go. We’re here to cover the most popular forms so you can choose which is best for you and your company.

Car wraps:

This is probably the most extreme version of vehicle advertising. I’m sure you’ve driven down the street and noticed a car COVERED in some bright colored graphic advertising their business, these are called car wraps. The wraps are made from a vinyl material that has your advertisement printed on it. These wraps also tend to be the most expensive option, mostly due to the fact that they are so large and must be designed to fit your car. However, they are a great way to grab the attention of your fellow drivers and will be well worth the money in the long run.

Vehicle Lettering:

This is a

Everything You Ought To Know About Vehicle Wraps

sMedia companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics to do their

More Top OOH Media Products That Drive Sales and Clicks

afIn today’s multi-faceted digital world there are many innovative ad strategies available to agency creatives and brand managers tasked with growing brand value and increasing sales. Yet, according to Google, over half of all digital spending is wasted! Comscore indicates that 46% of all online advertising is never seen while the use of ad blockers is growing fast amongst high earners and millennials.

Want to improve a brands online marketing? Market the brand with outdoor advertising products because nearly two thirds of web traffic isn’t human but 100% of OOH traffic is! Consumers often recall seeing a brand’s new TV ad, even though no such ad has been produced. It turns out that what people remember is the Out Of Home advertising they pass each and every day.

With this fourth article in our series on the Out-Of-Home advertising industry, we go from the train station to the airport.

Platform Power and In-Station Supremacy: Concern for the environment and the availability of Park and Ride programs has a wide range of business professionals, college students and many other types of consumers leaving their vehicles in parking lots

Why You Should Be Using Physical Signage To Advertise Your Local Business

vfA lot of companies are wholly focused on online advertising. They believe that this is the surest way to connect with their targeted markets. While social networking sites, company blogs and web pages are certainly viable platforms for outreach, they may not be ideal for connecting with and converting the prospects in your local area. Following are several reasons why physical signage is still an essential part of any good advertising campaign.

Signage is incredibly cheap and more importantly, an investment in a single sign can actually provide exponential returns. That’s because a single sign can hang for many years or it can be taken down and used again and again. Those that are fairly small in size are also extremely portable and can be taken on road trips to trade shows and other major marketing events.

It is important, however, to purchase high-quality signage that will wear well, particularly if you intend to use this at the commercial property exterior, where it is likely to have the greatest effects. This way, these products will not fade or show other evidence of serious wear and tear.

The Features And Benefits Of Using Portable Advertising

asfPortable advertising banners are some of the most exciting and attractive advertising solutions available at conferences and exhibitions today. You should consider getting custom-made portable advertising solutions for your next trade show to ensure your products stand out. By reviewing the benefits and advantages to be had by using these brightly colored displays, you will be able to maximize the results your exhibition advertising strategies generate.

Banners that are portable can be designed to meet your unique requirements too. There is an assortment of banner sizes for you to choose from to ensure your advertising displays look perfect in high-profile locations. Whether you are trying to bring more traffic to an exhibition booth, or you are just trying to provide potential customers with additional information about your products and services, you can use these customized solutions to achieve your advertising goals.

If portability is the key to your advertising strategy, you should start your search for the perfect advertisement by reviewing the various features of these products that make them so portable. Banners are typically very lightweight and can be folded up to make them easy

Practical Advantages of Vehicle Graphics Over Traditional Advertising

eSucceeding in business is not an easy task. It requires strategic thinking and an open mind to grab opportunities and explore new avenues to penetrate the market. Traditionally companies used to have the loyal customer base and competition was not as intense as now which made it relatively easy for businesses to survive. Modern day businesses face cut-throat competition and have to innovate continuously to survive in today’s highly disruptive environment. Vehicle graphics is one such form of publicity with advantages that ripple.

Benefits of Vehicle Graphics

The increasing mobility of customers has made graphics for vehicles attractive. It is one of the most cost effective forms of advertising and provides an excellent return on investment.

– Wider Reach – Its appeal comes due to its extensive reach. Vehicle graphics reach a broad audience. According to Outdoor Advertising Association of America, vehicle graphics generate 30,000 to 70,000 daily impressions depending on the city. They are also said to have the lowest cost per impression.

– Better Awareness – Due to a wider reach, graphics also improves the awareness of the brand among people. More people start knowing about

4 Tips for Making the Most Out of Your Digital Menu Board

dfSo you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make your

The Importance of Monument Signs for Your Business

zv1Signs are one of the best ways to capture customer attention. They create the first impression about the brand. Outdoor monument signs can be very useful to create a lasting impression.

Architectural monument signs guide the customers to your business. They are highly visible and attract the potential clients. As they are permanent signs beside the sidewalk, they provide more exposure and promote company’s brand for both feet as well as vehicular traffic.

– Flexibility of Business Signs

A well-designed sign provides a professional image and says a lot about the company. Business signs can be customized to suit the location. They can be designed in any size and shape. The choice of colors and the preference of people in the locality should be kept in mind to have a better attraction.

Using images on the signs along with the company’s logo tell the customers about the enterprise and make them know more about the products and services. The image is better since people remember an image better than letters.

– Cost and Exposure of Signs

Signs are low-cost and provide 365-day exposure irrespective of varying weather conditions. They can

Vinyl in Advertisements

rfIn today’s society, advertisements bombard us on a daily basis. Chances are a large portion of outdoor advertisements you see have some sort of vinyl decal applied to them. But why vinyl? Why not use a heavy plastic or metal, something a little sturdier? We’ll cover why vinyl is the most popular option for this application.

First of all, it’s important to know what vinyl is. Vinyl is defined as a synthetic resin or plastic consisting of polyvinyl chloride particularly used for covering materials. Essentially it is a very thin and versatile plastic. As we all know, plastic has a million uses and is water proof, making it ideal for outdoor use. Because of the thin nature of vinyl, it is also very flexible, yet durable which means it can easily be cut into different shapes and placed on a variety of surfaces.

If you are going to spend the money on advertisements, you want them to last a long time. Vinyl is durable, light weight, and waterproof. This means that it can withstand all types of weather for long periods of time without being damaged